MSC’s CDIO André Simha to Speak at Future-Proof Technologies, Dubai


MSC’s CDIO André Simha to Speak at Future-Proof Technologies, Dubai


MSC’s CDIO André Simha will share practical insights and real-world experiences about digitalization in shipping, providing attendees with valuable takeaways

Image credit: Christelle Glémet

Andre Simha, Global Chief Digital and Innovation Officer at MSC is set to deliver an opening keynote speech at the Future-Proof Technologies conference on 13 December in Dubai. He will also take part in a Q&A and panel discussion entitled “The Present & the Future” with other industry leaders.

This in-person-only gathering is hosted by Transport Logistics Middle East (TLME). Attendees will have the unique opportunity to catch Andre's insights live on stage, attend five essential workshop sessions, and hear from other industry thought leaders, experts and visionaries.

Key themes of the event include the new framework of global trade, the impact of global geopolitics, technology, sustainability and navigating the complexity of the modern supply chain.

Event Details

• Date: 13 December 2023
• Location: Le Méridien Dubai Hotel & Conference Centre
• In-person only
Event website

Exclusive Sneak Peek into Andre Simha's Keynote

Andre's 15-minute speech will focus on the realities of the electronic Bill of Lading (eBL) and its implications for digital shipping.

This topic has never been more relevant than it is now. As the most important document in global trade, the eBL is a major part of the maritime industry’s digital transformation. That’s why MSC has committed to achieve 100% eBL adoption by 2030, along with the eight other ocean carrier members of the Digital Container Shipping Association (DCSA). The Future International Trade (FIT) Alliance has also issued an eBL Declaration to further raise awareness and accelerate adoption.

The keynote will be followed by a Q&A session moderated by Lars Jensen, CEO of consultancy firm Vespucci Maritime, and a well-known industry figure. With a robust background in developing market intelligence and analysis for Maersk Line, Jensen's expertise seamlessly aligns with the event's focus on resilience and sustainability in the supply chain. As the author of influential books within the container shipping domain, he brings a wealth of knowledge to the table. Attendees can expect a dynamic and engaging experience throughout the event.

Why Attend?

Andre’s keynote is a deep dive into the current state of the eBL landscape. He will discuss the urgent need to boost adoption and how this aligns with broader digital ambitions in the Middle East. The discussion will delve into what's working well, current challenges and the tangible advancements that are shaping the future of this crucial aspect of the supply chain.

He will reveal the three major things that need to change, including:

  • The need for traditional businesses to rethink how they create value
  • The key to breaking siloes for a holistic approach to efficiency
  • Why it’s crucial not to wait and to start the digitalization journey today

How to Register

Register now to ensure you don't miss Andre's inspiring observations and ideas. He will share practical insights and real-world experiences, providing attendees with valuable takeaways they can apply in their own professional contexts.

Limited spaces are available, so act fast to secure your spot and gain valuable insights into the future of the logistics sector.