Join MSC at Fruit Attaction 2024

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MSC is proud to announce that we will once again be participating in Fruit Attraction, to share the details behind our first-class global reefer operations and our relentless commitment to customer care. With more than 2,000 exhibitors from 56 countries, Fruit Attraction provides a global platform for the marketing of fresh produce. Each year, exhibitors showcase their innovation, quality and diversity and make this an unbeatable event for professionals in the world of fruit and vegetables 1.

Count on us for your fruit shipments

Whether you’re shipping raspberries from Serbia or avocados from Costa Rica, our world-leading reefer fleet is equipped with the technology you need to keep your fruit in perfect condition. MSC’s expert teams are trained to deliver flexible and cost-effective door-to-door transport solutions across our worldwide sea and inland network. 

Supporting market growth and sustainability


The fruit and vegetable market is one of the most important in world trade. Global sales are expected to grow strongly in the coming years, with fresh fruit sales expected to exceed $939.5 billion by 2028 2. Thanks to our comprehensive global land and sea network, providing fast and reliable connections, MSC helps local producers transport their quality fruit and vegetables worldwide.

Cold chains and cooling technology can make a dramatic difference in enhancing the supply of quality food and reducing food loss around the world. We also use energy-efficient refrigeration units such as R-513A ready and Naturaline® units, which have the lowest global warming potential of any refrigerant available. 

These innovations ensure that MSC continues to provide efficient and sustainable transport solutions for perishable goods.

Meet our experts at Fruit Attraction 2024

Our experts will be at your disposal to discuss your needs and create logistics solutions that best suit your business, no matter the type of fruit you transport or the complexity of your supply chain.

Date: 8 & 9 October (9:30-19:00 hrs) and 10 October (9:30-17:00 hrs)

MSC booth: Hall 4, Stand 4C03

Venue: IFEMA MADRID – Recinto Ferial, Av. Partenon 5, 28042, Madrid

You can also learn more about the event or find out more about MSC’s reefer solutions for your fruit.


1 Source: IFEMA MADRID

2 Source: Statista