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YOUR PARTNER FOR SHIPPING
WHITE GOODS AND ELECTRONICS

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From household appliances to consumer electronics and hi-tech equipment, MSC makes shipping simple.

Count on us for your White Goods and Electronics Shipments  

The nature of white goods and consumer electronics means that for manufacturers and suppliers, shipping them internationally can be difficult due to the potential risk or damage. The household appliance market can also be more volatile than other consumer markets, which means it’s important that companies within the industry can quickly adapt to consumer demands.


Whether you sell fashion, electronics, white goods, food or any other type of fast-moving consumer goods (FMCGs), MSC understands that your consumers’ expectations have never been higher than they are today. Meeting these expectations requires robust supply chains with the flexibility to adapt to a constantly changing market.  

  • Continuous investments in greener technologies 

  • Global coverage

  • Intermodal transportation

Did you know?

In 2021 alone, MSC launched more than 10 intermodal services in China – a mixture of rail and barge services – offering greater convenience and efficiency for customers situated in inland China.

Support Throughout the Complete Journey 

From ovens to refrigerators and from consumer electronics to high-tech equipment, MSC takes care of your precious cargo from pick up to delivery. We provide a single point of contact for each shipment, whether it travels by land or sea, so you can be sure of a reliable and fully optimised supply chain.

A Modern, Green Fleet

Our fleet of modern, clean and fuel-efficient vessels can help you to reduce your supply chain's carbon footprint. All our equipment is well-maintained and fully accessible.

Digital Solutions Backed by Award-winning Customer Service

Technology adds greater security, transparency and efficiency, which is why MSC is continuously investing in our range of digital solutions. These, like all our services, are supported by our award-winning local customer service teams. Our solutions include: 

  • Our proprietary eBusiness digital platform, myMSC. 
  • MSC electronic bill of lading (eBL).
  • Direct integration, via API or EDI.
  • See all our digital solutions.

Because you Need more than Port-to-Port Shipping

Enhance your white goods shipping experiences with our value-added solutions designed to help you keep track of your cargo. Contact us today to explore how the perfect cargo insurance solution and warehousing option for your shipments.

  • Smart containers

  • Door-to-door delivery solutions for businesses of all sizes 

  • Warehousing and Storage

  • MSC Cargo Insurance

FAQs About White Goods & Electronics?

What is the difference between white goods and household appliances?

While the term ‘white goods’ can sometimes refer to white fabrics, typically, when talking about shipping, ‘white goods’ are usually defined as large home appliances. These include stoves, refrigerators, freezers, washing machines, tumble dryers, dishwashers, and air conditioners.

White goods are one of the main categories of household appliances. The other categories of household appliances include:

  • Consumer electronics (also known as brown goods) such a computers, radios, or games consoles.
  • Small appliances like toasters, coffee makers, and blenders.

How are white goods cargo best stored?

To avoid damage caused by damp weather radiation, contamination, or theft, household appliances should be securely stored inside a warehouse.

At MSC, our global network of cargo storage solutions helps ensure the smooth transportation of your white goods and consumer electronics from start to finish. Our dry storage warehousing network is designed to help you maximise efficiency throughout your supply chain and ensure your cargo remains undamaged during transportation.

How are household appliances packaged for transportation?

Because of their value and usefulness as a commodity, all white goods and consumer electronics shipments must be treated with care throughout their transportation journey.

Before shipping, household appliances are packaged in cartons manufactured from millboard, corrugated board, wooden, or plywood boxes using paperboard. Internally, all corners are covered using edge protectors and the cargo is surrounded by plastic materials (airbags, bubble wrap, or moldings) to protect against impact and avoid damage.

Any electronics or white goods that have scratch sensitive materials are further protected by plastic film, foam sheets, or tissue paper to further ensure that they arrive in good condition. Similarly, large appliances that will need to be manually handled during transportation are packaged into cartons that align with the appliance’s centre of gravity. This improves stability and prevents injury during handling.

Our teams of experts understand all the intricate details that come with packaging and shipping large electronics and white goods. We provide thorough checks throughout the packaging process to ensure that all packaging openings are completely closed, and your cargo is properly protected.

White goods and home appliances transportation best practices

When it comes to white goods and consumer electronics shipments, we are industry leaders. This is due to our commitment to following best practices throughout the transportation of your household appliance shipment. We use world-class dry shipping containers to ensure that your cargo arrives safely at its final destination and that your overall supply chain remains undisrupted.

Other best practice guidelines that must be followed when transporting white goods and consumer electronics include:

  • Performing surveys during the packing and unpacking stages and certificates issued.
  • Ensuring all cargo is secured (for example by interlocking stowage) in the area by the container door.
  • Protecting goods on all sides (floor, sides, top) with dunnage.
  • Suspending a nonwoven fabric in the container during shipments through various climatic regions to protect the cargo from dripping water or condensation.
  • Marking all cargo with the appropriate transport markings such as ‘handle with care’, ‘fragile’, ‘keep dry’ to ensure its safety.
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